How should a student studying in MSc in Marketing analyze case studies

How should a student studying in MSc in Marketing analyze case studies?

Higher Education (University +) - 2 Answers

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1
There are many methods, but here's a popular one. If there are questions at the end of the case, just answer the questions and you'd be fine. If not, follow this framework: 1. Situation analysis 2. Identification of decision problem(s) 3. Definition of objective(s) 4. Identification of alternative strategies/ tactics 5. Definition of evaluation parameters 6. Evaluation of alternatives 7. Decision 8. Implementation issues and plan 9. Likely contingencies (based on situation analysis) and contingency plan Step 1 & 2 goes side by side, and would involve SWOT and PEST analysis. I hope that helps.


2
be hard worker and discuss with M Sc holder in this field..............