Sunday, July 15, 2012

Marketing faculty terminology confusion- plz clarify thanks


Marketing faculty terminology confusion- plz clarify thanks!?
I looked through the profiles of the faculty section of my marketing department- the credentials and differences in teaching are quite drastic. If you can help explain some of these, I'd really appreciate it. 1. Professor of Marketing vs. Associate Professor vs. Lecturer...and then some advise, others don't. Isn't any college teacher- lecturer or not- by default called a professor? vs. in High School we just say Mr. and Mrs.? So my 2 options for college teachers would be Dr. or Professor? 2. Different academic credentials including: Ph.D. M.B.A. M.A. MSc BSc BBA "advanced study" "so and so # of grad hours" Secondary teaching certificate BSJ B.S.- I know this is Bachelors of Science but is the correct phrase for all undergrad students: "I have a bachelor's degree in so and so" instead of maybe undergrad degree...
Higher Education (University +) - 3 Answers

Random Answers, Critics, Comments, Opinions :
1
Professor is a Senior person .The order of seniority can be:::::Lecturer<assistant professor<associate professor<professor<reader Schools as well have different levels of seniority.So,you just ca't compare college with school!BS undergraduate degree is the same!


2
There are a number of academic ranks for faculty; lecturer usually refers to someone who does not have a doctorate or who is not on the tenure-track, assistant professor (tenure track, but untenured), then associate professor (tenured) and professor (sometimes referred to as full professor, tenured). What you call people is different from their rank. Anyone on faculty may be called professor; in fact, since those with doctorates are generally called doctor at most places, the term is most frequently used for people without a doctorate, like part-time instructors who might just have Master's degrees. Academic credentials are mostly degrees earned. PhD=Doctor of Philosophy MBA=Master of Business Administration MA=Master of Arts MSc=Master of Science BSc=Bachelor of Science (in some other countries) BBA=Bachelor of Business Administration BSJ=Bachelor of Science in Journalism BS=Bachelor of Science (the alternative is a BA, or Bachelor of Arts) advanced study might mean that the individual got some kind of a certificate, but not a degree, or it may mean that they never finished, and I would assume that the grad hours thing means that they have not finished their degree (either because they are still working on it, or because they never completed the degree). A Secondary Teaching Certificate is usually called a teaching credential for teaching high school.


3
Given the terminology, I'm going to assume you're at a university (as opposed to a "college" or community college). 1. Some faculty are "tenured" (or on a "tenure track"). These faculty would generally have one of three academic "ranks": Someone listed as a "Professor of Marketing" is a "full professor. This is the highest rank and generally requires tenure and at least 10 years of full-time teaching experience (often MUCH longer and is based on teaching AND research productivity). An Associate Professor is then next rank...this one usually requires at least five years (again usually more) experience and an established research record. Most Associate Professors will have earned promotion when they earned tenure at the institution but some are hired at the Associate level on a shortened tenure track due to experience at other institutions. An Assistant Professor is the lowest "tenurable" rank...this is the rank given to new Ph.D.s when they take a tenure-track position. A Lecturer (sometimes called an "Instructor") is typically a full-time position that isn't tenured or tenure track. Lecturers typically teach more classes per semester (they don't receive "released time" for conducting research)...they are the professional teachers. An "Adjunct" professor or lecturer is a temporary and/or part-time teaching professional. The safest way to address any professor is by the title "Professor" IF you don't know the person's academic credentials. Most people that have earned a doctorate (Ph.D.) prefer to be called "Dr.". The term Dr. is reserved for people with a Ph.D...lecturers (and at some institutions, even professor ranks) that don't have a doctorate are "Mr." or "Ms." (or Mrs. or Miss). (Mr. and Mrs. was probably appropriate in high school because most of your teachers didn't have a Ph.D....mostly bachelors degrees and perhaps some masters degrees). The safest strategy is to ASK every person how they prefer to be addressed...I don't like "Ms." (too "militant feminist"), "Mrs." (inaccurate, I'm single) AND "Miss" (I'm too old for that one *smile*)...I tell my students that if they want to call me by a title, use the right one, Dr. (or professor). 2. Ph.D. = doctor of philosophy...usually a Ph.D. in marketing...most doctoral degrees are Ph.D. (though some might have a JD = juris doctor = law, an Ed.D = doctor in education and DBA = doctor of business administration). Status-wise, in marketing, a Ph.D. from an AACSB accredited school is the best degree a faculty member could have. MBA = master of business administration MA = master of art (usually used for "liberal arts" majors such as journalism, history, English, etc...some business degrees may also be MA such as a master's in advertising or economics). MSc (or just MS) = master of science (used for scientific majors including mathematics, computer science, biology...some business degrees may be MS such as logistics, marketing research) BSc = same as B.S. = bachelor of science (note the lack of an s at the end of bachelor). BBA = bachelor of business administration ... specialized degree in business usually used by schools with AACSB accreditation. "advanced study" = fancy way of saying the person has taken courses or attended training beyond their last degree earned. "xx grad hours" = number of credit hours earned in graduate level classes. For example, I took 18 graduate hours in statistics (six three-credit classes). "Secondary teaching certificate" = haven't seen this one in conjunction with a marketing program but I've heard it used in education...a secondary teaching certificate is awarded to K-12 teachers that pass a certification test to teach grades 7 through 12 (a "primary teaching certificate" entitles a person to teach grades K - 6 only). "Bachelor's degree in business" (note the possessive s) is the same as saying "undergraduate degree in business"...but the proper (formal) way to say it is to say, "I have a bachelor of business administration" (or "...a bachelor of science in biology" or "bachelor of art in music"). The specific degree does matter in some cases...a BS generally requires a lot more mathematics and other quantitative courses than a BA. Thus, having a BS would tell potential employers you have quantitative skills that someone with a BA might not possess!

0 comments:

Post a Comment