Hi, My name is P Chou, a postgraduate student in International Management and Marketing at Queen Mary University of London, currently involved in a research investigating international consumers' perceptions and consuming patterns of personal luxury goods, e.g. beauty, jewelries, clothing, automobiles, consumer electronics, etc. I am looking for people of any ethnic origin to help me complete this research. The questionnaire should only take you 5 minutes to finish, and I would be very grateful if you could spare the time. To participate, please follow this link below: http://FreeOnlineSurveys.com/rendersurvey.asp?sid=q50zkr0syextvym463336 Thank you very much for your time and kindly help. Best Regards, P Chou MSc International Management and Marketing Queen Mary University of London
Other - Advertising & Marketing - 1 Answers
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You will find that profiling ethnicities is a waste of time in these cases, because anyone of any ethnicity would be willing to purchase the items you mentioned. Stick to the benefits of owning the products and their emotional impact on the audience. The decision to buy is based almost entirely on that emotional importance.
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